The State Of Pet Food Innovation In Early 2024
Di: Amelia
ST. LOUIS — On Jan. 8, Nestlé Purina PetCare announced the finalists of its 2024 Pet Care Innovation Prize. This year’s finalists focus on innovation throughout the gamut of pet food, products, care and services, from Resources: News Release Full Report Social Media Toolkit Downloadable Graphics Project Partners Thank you to IFEEDER’s pet food report funding partners: IFEEDER also thanks the following contributors to the report: Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth.
These are Purina’s 2024 Pet Care Innovation Prize winners

Withdrawn: The study stopped early, before enrolling its first participant. Unknown: A study on ClinicalTrials.gov whose last known status was recruiting; not yet recruiting; or active, not recruiting but that has passed its completion date, and the status has not been last verified within the past 2 years. Pet Care Startups from Melbourne, FL, Kansas City, MO, Chicago, IL, Vancouver, CA, and Perth, AU Awarded Cash Prizes and Support from Purina ST. LOUIS, Jan. 8, 2024 / PRNewswire / — Pet care startups from the U.S., Canada, and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina, each receiving The pet industry is growing faster than ever, with innovations and trends shaping the way we care for and connect with our furry friends. In the next couple of years, we can expect a range of exciting shifts, from new technologies to sustainable practices. As someone who loves pets, I’m fascinated by how the industry is adapting to our evolving relationships with our pets
Blogs & Columns Adventures in Pet Food State of pet food M&A: Europe is most active in 2024 The U.S. pet food and pet care market experienced another year of slower merger and acquisition activity, but companies in Europe have picked up the slack.
KANSAS CITY, MO. — While M&A activity in the pet nutrition space has slowed, consumers’ dedication to their pets continues to make the industry an attractive space, as evidenced by the 28 mergers and acquisitions announced throughout all corners of the industry. From manufacturers to equipment and ingredient suppliers to retailers and more, companies Curious about the state of pet ownership facts and FAQ in the U.S. in 2024? Discover the latest trends and statistics, including skyrocketing industry spending, the rise of pet insurance, and the emotional benefits pets bring. How much do Explore key insights from McKinsey’s 2024 AI report, covering the rapid adoption of generative AI, value generation, and challenges businesses face, including data management, risk, and scaling AI systems.
Big Idea Ventures and Mars Petcare have announced the launch of the 2025 edition of the Next Generation Pet Food Program, a global initiative designed to fast-track sustainable innovation in the pet food sector. Building on
New trends: China’s pet economy is booming
Cao Qianwang, a staff worker at a pet-care center in east China’s Shanghai, has received multiple calls asking about how the pets will be cared for at the center as the May Day holiday is approaching.
- State of pet food M&A: Europe is most active in 2024
- 28 recent pet food, treat industry M&As
- The future of the global pet sector
Mars, Partners Launch Global Pet Food Innovation Drive The 2025 program invites startups worldwide to develop sustainable pet food solutions with support from Mars, Big Idea Ventures, AAK, Bühler Fresh data from market researcher Euromonitor International expert analysis projects that the pet food segment will increase at a higher pace than the overall industry, with the market representing €140.2 billion ($152.2B) by the end of 2024. This is 5.3% more than in 2023, when the pet food market hit €133.2 billion ($144.6B).
Explore the dynamic shifts and emerging trends shaping the pet industry in 2024 and beyond. From the rise of pet influencers driving consumer choices to the increasing demand for sustainable and traceable products,
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The program continues to unite leading food and pet care experts to accelerate sustainable pet food innovation. Following the success of last year’s program, Big Idea Ventures and Mars Petcare will launch the second round of the Next Generation Pet Food Program, in collaboration with AAK, Bühler, and Givaudan. ST. LOUIS, Jan. 8, 2024 /PRNewswire/ — Pet care startups from the U.S., Canada, and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina, each receiving $25,000 and support from the pet care leader as they work to grow their businesses in the $136.8 billion* pet care industry. This year’s class represents innovation Clarkston’s pet products industry experts have outlined the most pressing 2024 pet food industry trends for businesses to keep top-of-mind!
Winners of the 2024 Global Pet Food Innovation Program include BiomeMega, Anomaly Bio, KIDEMIS, String Bio Private Limited, MiAlgae, who have been under the mentorship of Big Venture Idea, Mars
Purina Announces 2024 Pet Care Innovation Prize Winners
Here are 7 important trends in the pet industry for 2025 and beyond. The global pet industry is projected to reach $300 billion by 2030. The question accelerate sustainable innovation in is: which trends will drive this growth? From pet food to supplements, this list will help you see what’s coming around the corner in the pet space.
US Pet Industry Market Analysis by Mordor Intelligence The U.S. pet market size reached USD 157 billion in 2025 and is on track to climb to USD 250 billion by 2030, advancing at a 9.80% CAGR. Steady growth reflects the “pets-as-family” mindset, stable spending through economic cycles, and the rising share of households that now own a companion animal. Strong
Pet Food Market Market Trends and Reports Report: AI opens doors to pet food innovation In 2024, AI made its mark on the pet industry, unlocking future opportunities in the pet food space. Emerging pet food technologies and new product innovations presented on the Petfood Tech Talk stage during annual conference and trade show. The pet industry’s premier event returns with expanded specialty areas, a new keynote series, and exclusive insights for pet professionals worldwide. STAMFORD, CONN. (March 24, 2025) – The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) are in the final stages of preparations for Global Pet Expo 2025, taking
Big Idea Ventures and partners are seeking human food startups eager to innovate in the sustainable pet food space. This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies. Mars is exploring alternative ingredients in its pet food Trends: Key trends in the pet product market include a growing emphasis on natural and organic pet food, as consumers seek healthier options for their furry friends. The integration of technology, such as smart collars and pet monitoring devices, is also on the rise, enabling pet owners to better care for their animals. Out of 150 participating companies, 5 pet startups have been named winners of the 8th annual Pet Care Innovation Prize, a collaborative effort between Purina’s 9 Square Ventures Group and investment firm Active Capital to support early-stage pet care corporations. Winner recap Swiftpaws, a Florida-based pet care company, was awarded for its innovation in
Kansas State University’s Technology Development Institute has partnered with GO Topeka and Arch Pet Food to develop a new low-ingredient hypoallergenic dog food formula.
Watching what our dogs eat is essential to keeping them healthy, but the dog food insutry is always changing. Discover the dog food trends of this year along with facts and FAQ.
Winners of the 2024 Global Pet Food Innovation Program include BiomeMega, Anomaly Bio, KIDEMIS, String Bio Private Limited, MiAlgae, who have been under the mentorship of Big Venture Idea, Explore key Mars, AAK and Bühler. With pet ownership increasing, 2023 shoppers seek humanization in pet products – from search to purchase, the omnichannel is deeply invested in keyword SEO.
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